Neuroscience explains the astonishing benefits of reading books like a writer
Todd Brison
Todd Brison
Quote:What good writing does to your brain
The best writers know how piece together certain concepts and information in a way that can hack into different parts of a reader’s brain.
A 2006 study published in NeuroImage asked “participants to read words with strong odor associations, along with neutral words, while their brains were being scanned by a functional magnetic resonance imaging (fMRI) machine.”
Whenever participants read words like “perfume” and “coffee,” their primary olfactory cortex (the part of your brain that processes “smell”) lit up like fireworks on the fMRI machine. Words like “velvet” activated the sensory cortex (which processes “feelings”) of the brain. Researchers concluded that in certain cases, the brain can make no distinction between reading about an experience and encountering it in real life.
Good writers know how to choose the right words.
'Historically, we may regard materialism as a system of dogma set up to combat orthodox dogma...Accordingly we find that, as ancient orthodoxies disintegrate, materialism more and more gives way to scepticism.'
- Bertrand Russell
- Bertrand Russell