Marketing strategy and the Psi community

As I mentioned in another thread, Greyson - in his book - talks about the time he and Ian Stevenson had a paper published in a leading scientific journal on the subject of NDEs. The reaction from the scientific community seems to have been summed up by a letter from a high ranking hospital doctor who complained that the paper should not have been published in a scientific journal as it deals with religious matters, not science.

Of course, that was decades ago and Greyson himself is optimistic that attitudes are changing. I'm not so sure. I still think that the world beyond our limited bubble of interest sees the subject of survival as either religious or superstitious, not scientific. While I lived in the UK I joined the Scientific and Medical Network and was able to talk with scientists and doctors about these subjects. That organisation was created specifically to address the attitudes we are talking about - they hoped to find a way to bridge the gap between science and spirituality.

Thanks for the link.

In marketing the job is to craft the narrative for the media's presentation in favor of the brand.  Past media basis is a solid basis for new marketing strategy.  If there is a "negative" active in the brand image or current press reports (of course no press is the worst), the assignment is to neutralize the neg and re-associate the brand with a positive.    

While I personally understand sympathy for bridging science and spirituality - it is only a positive to a segment of the public.

A pragmatic marketing view is cold and narrow in scope.  However...................