What is the Semantic Apocalypse?

What is the Semantic Apocalypse?

What is the Semantic Apocalypse?
by rsbakker

Here’s the comic book version (the only version, given the kinds of complexities these issues generalize over):
In social terms, you could suggest that the Semantic Apocalypse has already happened. Consumer society is a society where liberal democratic states have retreated from the ‘meaning game,’  leaving the intractable issue to its constituents. Given the interpretative ambiguity that permeates the Question of Meaning, there is no discursive or evidential way of commanding any kind of consensus: this is why states past and present had to resort to coercion to promote meaning solidarity. Absent coercion, people pretty much climb on whatever dogmatic bandwagon that appeals to them, typically the ones that most resonate with their childhood socialization, or as we like to call it, their ‘heart.’ 

The result of this heterogeniety is a society lacking any universal meaning-based imperatives: all the ‘shoulds’ of a meaningful life are either individual or subcultural. As a result, the only universal imperatives that remain are those arising out of our shared biology: our fears and hungers. Thus, consumer society, the efficient organization of humans around the facts of their shared animality.

In biological terms, my fear is that the Semantic Apocalypse is about  to happen. Despite the florid diversity of answers to the Question of Meaning, they tend to display a remarkable degree of structural convergence. This is what you would expect, given that we are neurologically wired for meaning, to look at the world in terms of intent, purpose, and propriety. Research in this last, the biology of morality, has found striking convergences in moral thought across what otherwise seem vast cultural chasms.

Even though we cannot agree on the answer, we all agree on the importance of the question, and the shapes that answers should take – even apparently radical departures from traditional thought, such as Buddhism. No matter how diverse the answers seem to be, they all remain anchored in the facts of our shared neurophysiology.

So what happens when we inevitably leave that shared neurophysiology behind?