Life after death on social media

The BBC reports that a new company, Eternime (geddit?), plans to "combine your social footprint ... with artificial intelligence", so that people will be able to carry on posting on social media after they die:
http://www.bbc.co.uk/news/business-40935790

My first reaction is why wait till you're dead? Think of the time that could be saved by getting an AI to take care of social media ...

Ugh... Creepy as hell if you ask me. Also, likely to cause problems for those left behind and caught in a denial loop.

The BBC reports that a new company, Eternime (geddit?), plans to "combine your social footprint ... with artificial intelligence", so that people will be able to carry on posting on social media after they die:
http://www.bbc.co.uk/news/business-40935790

My first reaction is why wait till you're dead? Think of the time that could be saved by getting an AI to take care of social media ...

Sort of brings to mind something that I thought of a couple weeks ago but haven't had a chance to post.

There are many many reported cases where deceased contact the living through radios, faxes, answering machines, and other devices where apparently the deceased have abilities to manipulate the electronics somehow.

This is all well and good and maybe provable, I don't know.

But if the dead have this ability, why wouldn't they simply send a text or email? It would leverage the same basic skill-set (manipulation of an electronic device), but seems MUCH more straight forward and direct, and easy to validate in lots of ways.

The BBC reports that a new company, Eternime (geddit?), plans to "combine your social footprint ... with artificial intelligence", so that people will be able to carry on posting on social media after they die:
http://www.bbc.co.uk/news/business-40935790

My first reaction is why wait till you're dead? Think of the time that could be saved by getting an AI to take care of social media ...

Reminds me of the Black Mirror episode in season 2, "Be Right Back." Synopsis: "When a young man dies, his partner finds out that she can stay in touch with him by creating a virtual version of him through his online history." BTW, that's the Channel 4 synopsis. In the episode, she doesn't create it, a company does.

Anyway, I find it creepy.