Color Stories | Indigo

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Color Stories | Indigo

Carrie PattersonReed 

Quote:With a background in art and psychology, there is something about color and mood that has always intrigued me. You look at a color and get an instant feeling. It’s as though there is an unconscious and direct line to the core of your being, your thoughts, your emotions.

There is a growing body of work that suggests that colors tap into different parts of the brain, creating consistent neural responses, possibly a survival mechanism. For example, we see red and think danger. In addition to these hardwired reactions, we all develop a lifetime of experiences and associations with particular colors that are more nuanced. Somewhere in between the universal primal response and the individual acquired association is the history and symbology of color that has shaped our collective unconscious in ways in which we are not fully aware. Consider this the first in a series exploring the latter....
'Historically, we may regard materialism as a system of dogma set up to combat orthodox dogma...Accordingly we find that, as ancient orthodoxies disintegrate, materialism more and more gives way to scepticism.'

- Bertrand Russell

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