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Mr. Rogers Had a Simple Set of Rules for Talking to Children

Maxwell King


Quote:As Arthur Greenwald, a former producer of the show, put it to me, “There were no accidents on Mister Rogers’ Neighborhood.” He took great pains not to mislead or confuse children, and his team of writers joked that his on-air manner of speaking amounted to a distinct language they called “Freddish.” 

Fundamentally, Freddish anticipated the ways its listeners might misinterpret what was being said. For instance, Greenwald mentioned a scene in a hospital in which a nurse inflating a blood-pressure cuff originally said “I’m going to blow this up.” Greenwald recalls: “Fred made us redub the line, saying, ‘I’m going to puff this up with some air,’ because ‘blow it up’ might sound like there’s an explosion, and he didn’t want the kids to cover their ears and miss what would happen next.” 

The show’s final cuts reflected many similarly exacting interventions. Once, Rogers provided new lyrics for the “Tomorrow” song that ended each show to ensure that children watching on Friday wouldn’t expect a show on Saturday, when the show didn’t air. And Rogers’s secretary, Elaine Lynch, remembered how, when one script referred to putting a pet “to sleep,” he excised it for fear that children would be worried about the idea of falling asleep themselves. 

Rogers was extraordinarily good at imagining where children’s minds might go...